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Research at St Andrews

Boyka Antonova Bratanova

Person

Boyka Antonova Bratanova
Postal address:
School of Management
Gateway Building
North Haugh
St Andrews
United Kingdom

Email: bab20@st-andrews.ac.uk

Direct phone: +44 (0)1334 462847

Research overview

My current research focuses on two related topics: sustainability and the effects of economic conditions on psychology and behaviour. In my research on sustainability I examine the moral bases of various types of pro-environmental and pro-social behaviour, such as sustainable food consumption, and support for pro-environmental and social welfare policies.

The second line of my research examines the effect of wealth and inequality on people's thoughts, feelings, and behaviours. In order to reflect the multifaceted ways in which wealth and inequality shape human psychology, I examine the effects of these economic conditions on a range of outcome variables, including eating behaviour, cognitive performance, prejudice, and behaviours that maintain or challenge unequal systems. While this research concerned phenomena occurring in the broader society, these can be seamlessly applied to organisational settings and utilised to inform managerial practice. For instance, I am looking to extend this line of research to examine the effects of resource scarcity and salary dispersion within organisations on diversity-related issues, such as gender equality, and prejudice and discrimination against minority groups.

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