Skip to content

Research at St Andrews

Ken Mavor


Ken Mavor
Postal address:
School of Psychology & Neuroscience
Westburn Lane
St Andrews
United Kingdom


Direct phone: +44 (0)1334 462056

Research overview

The nature of our selves and identities 

My research interests revolve around the fluid and complex nature of our personal and social self-categories and identities.  This interest covers a range of levels of analysis including the fundamental cognitive processes of categorisation in social perception, phenomena such as attribution, homogeneity, entitativity, self-complexity, the social categorisation of faces and the multi-faceted nature of social identities.  These core ideas have been explored in several specific contexts including: collective action and social change; religious and political identities and contested social attitudes; self-structure effects on resilience and well-being; and discipline-based social identities and learning approaches in education.  

See more detail about the lab, our projects and activities, here:

Discover related content
Find related publications, people, projects and more using interactive charts.

View graph of relations