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Research at St Andrews

Ralitza Nikolaeva

Person

  1. 2019
  2. Published

    Cheap vs. substantive CSR talk among global retailers: an abstract

    Nikolaeva, R. & Visentin, M., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 535-536 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  3. Published

    Social enterprise legitimacy in a hostile market

    Bicho, M., Nikolaeva, R. & Lages, C., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 153-165 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  4. Published

    The institutional pressures in the post-adoption use of social media: an abstract

    Azambuja, J. & Nikolaeva, R., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 291-292 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  5. 2018
  6. Published

    Exploring the Success Factors of Hybrid Micro-Enterprises

    Bicho, M., Nikolaeva, R., Lages, C., Ferreira, F. A. F., Rossi, P. & Krey, N., 2018, p. 177-188. 12 p.

    Research output: Contribution to conferencePaper

  7. Published

    Implementing an Inaugural Sustainability Reporting Process: An Abstract

    Nikolaeva, R., Dudik, A. & Lages, C., 2018, p. 49-50. 2 p.

    Research output: Contribution to conferencePaper

  8. 2017
  9. Published

    Imitation motives in retailers’ adoption of the internet channel

    Nikolaeva, R., 2017, The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. Campbell, C. L. (ed.). Springer, p. 597-597 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  10. Published

    Office Design and Dignity at Work in the Knowledge Economy

    Nikolaeva, R. & Russo, S. D., 2017, Dignity and the Organization. Kostera, M. & Pirson, M. (eds.). London: Palgrave Macmillan, p. 197-220 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  11. Published

    The framing of interorganizational imitation

    Nikolaeva, R., 2017, The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. Campbell, C. L. (ed.). Springer, p. 178 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  12. 2016
  13. Published

    Multi-channel Retailing and Firm Performance: The Case of Store-based Retailers

    Wang, H. & Nikolaeva, R., 2016.

    Research output: Contribution to conferencePaper

  14. Published

    Online market entry: the motivations for imitation across retailer types

    Bhatnagar, A., Nikolaeva, R. & Ghose, S., Apr 2016, In : Managerial and Decision Economics. 37, 3, p. 151-166 16 p.

    Research output: Contribution to journalArticle

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