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Research at St Andrews

Cheap vs. substantive CSR talk among global retailers: an abstract

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Author(s)

Ralitza Nikolaeva, Marco Visentin

School/Research organisations

Details

Original languageEnglish
Title of host publicationFinding new ways to engage and satisfy global customers
Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsP. Rossi , N. Krey
PublisherSpringer
Pages535-536
ISBN (Electronic)9783030025687
ISBN (Print)9783030025670
DOIs
Publication statusPublished - 2019
EventAcademy of Marketing Science World Marketing Congress - Porto, Portugal
Duration: 27 Jun 201829 Jun 2018

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Conference

ConferenceAcademy of Marketing Science World Marketing Congress
CountryPortugal
CityPorto
Period27/06/1829/06/18

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