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Collecting data cross-culturally: methodological challenges that arise when testing non-WEIRD populations

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Carlota Batres, Martha L. Borras Guevara, David I. Perrett

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This case study will present several issues that arose when collecting data in-person in the countries of El Salvador, Argentina, and Colombia. We will pinpoint some of the key methodological challenges of cross-cultural survey research as well as present strategies that can be implemented to minimize such challenges. It is our hope that discussing the obstacles that we encountered as well as sharing how we dealt with such obstacles will allow other researchers to anticipate and mitigate potential difficulties and therefore promote cross-cultural testing.


Original languageEnglish
JournalSAGE Research Methods Cases
Publication statusPublished - 1 Jan 2018

    Research areas

  • El Salvador

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ID: 250016387