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Consumption

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Abstract

In the aftermath of the First World War, the high cost of living became one of Italy’s hottest political topics. From the start, Mussolini’s Fascists made the politics of everyday consumption a cornerstone of their “project” to remake Italy. This chapter examines the politics of everyday consumption in Fascist Italy from the perspective of how these were practiced and lived, focusing on a moment of heightened state intrusion into consumer habits and practices—the reaction to the imposition of sanctions by the League of Nations in late 1935 in response to Italy’s invasion of Ethiopia—and how these played out in one Italian city, Venice. The Fascist regime used the economic sanctions as a pretext for restrictive and persuasive measures aimed at reinforcing the imperial “home front” and fundamentally reshaping families’ consumer practices. Shopkeepers and consumers responded in multiple, often ambivalent, ways to the regime’s attempts to place them and their consumer practices at the center of efforts to construct a Fascist home front and empire.
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Original languageEnglish
Title of host publicationThe politics of everyday life in fascist Italy
Subtitle of host publicationoutside the state?
EditorsJoshua Arthurs, Michael Ebner, Kate Ferris
Place of PublicationNew York
PublisherPalgrave Macmillan
Pages123-149
Number of pages22
ISBN (Electronic)9781137586544
ISBN (Print)9781137594181
DOIs
Publication statusPublished - 10 Feb 2017

Publication series

NameItalian and Italian American studies

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