Skip to content

Research at St Andrews

How scientists and physicians use Twitter during a medical congress

Research output: Contribution to journalArticle

Open Access Status

  • Embargoed (until 16/05/20)

Author(s)

M. Cevik, D. S. Y. Ong, G. Mackenzie

School/Research organisations

Abstract

OBJECTIVES: During medical congresses Twitter allows discussions to disseminate beyond the congress hall and reach a wider audience. Insights into the dynamics of social media interactions during congresses, dissemination of scientific information and the determinants of a successful tweet may allow us to better understand social media's role in science communication.

METHODS: We retrospectively extracted social media data during the European Congress of Clinical Microbiology and Infectious Diseases (ECCMID) 2017 and 2018 using NodeXL. We compared social media activity during these two congresses. Subsequently, we conducted in-depth analyses to identify the components of a successful tweet and multivariable analysis to assess independent factors associated with retweet activity.

RESULTS: In 2018, approximately 13,000 delegates attended ECCMID, but only 591 Twitter accounts actively tweeted about the congress. Although fewer tweets were posted in 2018 compared to 2017 (4,213 vs 4,657, respectively), ECCMID2018 generated a 63% increase in the total number of retweets (p <0.001). According to multivariable logistic regression analysis, using multimedia, URL or hashtags and mentioning other Twitter account(s) were independently associated with retweet success. Mentioning of other users and use of multimedia were the only consistent predictors of retweets irrespective of the number of followers.

CONCLUSIONS: A substantial increase in retweet activity and a modest increase in the number of influential Twitter accounts were observed between two successive congresses. Dissemination of scientific messages is more successful when connected accounts are actively involved in social media activity, and social media posts constitute the right combination of components.

Close

Details

Original languageEnglish
JournalClinical Microbiology and Infection
VolumeIn press
Early online date16 May 2019
DOIs
Publication statusE-pub ahead of print - 16 May 2019

    Research areas

  • Medical conference, MedTwitter, Science communication, Social media, Twitter

Discover related content
Find related publications, people, projects and more using interactive charts.

View graph of relations

Related by author

  1. Non-typeable Haemophilus influenzae associated early pregnancy loss: an emerging neonatal and maternal pathogen

    Cevik, M., Moncayo-Nieto, O. L. & Evans, M. J., 23 Sep 2019, In : Infection. First Online, 4 p.

    Research output: Contribution to journalArticle

  2. Organization and training at national level of antimicrobial stewardship and infection control activities in Europe: an ESCMID cross-sectional survey

    Maraolo, A. E., Ong, D. S. Y., Cimen, C., Howard, P., Kofteridis, D. P., Schouten, J., Mutters, N. T., Pulcini, C. & ESGAP-EUCIC-TAE Working Group on AMS/IPC mapping in Europe, 8 Aug 2019, In : European Journal of Clinical Microbiology and Infectious Diseases. First Online, 8 p.

    Research output: Contribution to journalArticle

  3. Social media to engage, communicate and interact

    Cevik, M., 23 Jul 2019, In : Clinical Microbiology and Infection.

    Research output: Contribution to journalEditorial

  4. Management of orbital complications of acute rhinosinusitis in pediatric patients: a 15-Year single-center experience

    Trivić, A., Cevik, M., Folić, M., Krejovic-Trivić, S., Rubino, S., Micić, J., Stevanović, G., Milovanović, J., Jotić, A. & Barać, A., 8 Jul 2019, In : Pediatric Infectious Disease Journal. Online First

    Research output: Contribution to journalArticle

  5. Transfusion-transmitted malaria: a systematic review and meta-analysis

    Ahmadpour, E., Foroutan-Rad, M., Majidiani, H., Moghaddam, S. M., Hatam-Nahavandi, K., Hosseini, S-A., Rahimi, M. T., Barac, A., Rubino, S., Zarean, M., Mathioudakis, A. G. & Cevik, M., Jul 2019, In : Open Forum Infectious Diseases. 6, 7, 8 p., ofz283.

    Research output: Contribution to journalArticle

Related by journal

  1. Clinical Microbiology and Infection (Journal)

    Muge Cevik (Member of editorial board)
    2019 → …

    Activity: Publication peer-review and editorial work typesEditor of research journal

Related by journal

  1. Social media to engage, communicate and interact

    Cevik, M., 23 Jul 2019, In : Clinical Microbiology and Infection.

    Research output: Contribution to journalEditorial

  2. The role of whole genome sequencing in antimicrobial susceptibility testing of bacteria: report from the EUCAST Subcommittee

    Ellington, M. J., Ekelund, O., Aarestrup, F. M., Canton, R., Doumith, M., Giske, C., Grundman, H., Hasman, H., Holden, M. T. G., Hopkins, K. L., Iredell, J., Kahlmeter, G., Köser, C. U., MacGowan, A., Mevius, D., Mulvey, M., Naas, T., Peto, T., Rolain, J. -M., Samuelsen, Ø. & 1 others, Woodford, N., Jan 2017, In : Clinical Microbiology and Infection. 23, 1, p. 2-22 21 p.

    Research output: Contribution to journalReview article

  3. Human infections with Plasmodium knowlesi - zoonotic malaria

    Millar, S. B. & Cox Singh, J., Jul 2015, In : Clinical Microbiology and Infection. 21, 7, p. 640-648

    Research output: Contribution to journalArticle

ID: 259006537

Top