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News, neighbours, and commerce: newspaper advertising in the information culture of the Dutch Republic

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News, neighbours, and commerce : newspaper advertising in the information culture of the Dutch Republic. / Pettegree, Andrew; der Weduwen, Arthur Timothy.

In: Early Modern Low Countries, Vol. 2, No. 1, 03.09.2018, p. 103-118.

Research output: Contribution to journalArticlepeer-review

Harvard

Pettegree, A & der Weduwen, AT 2018, 'News, neighbours, and commerce: newspaper advertising in the information culture of the Dutch Republic', Early Modern Low Countries, vol. 2, no. 1, pp. 103-118. https://doi.org/10.18352/emlc.64

APA

Pettegree, A., & der Weduwen, A. T. (2018). News, neighbours, and commerce: newspaper advertising in the information culture of the Dutch Republic. Early Modern Low Countries, 2(1), 103-118. https://doi.org/10.18352/emlc.64

Vancouver

Pettegree A, der Weduwen AT. News, neighbours, and commerce: newspaper advertising in the information culture of the Dutch Republic. Early Modern Low Countries. 2018 Sep 3;2(1):103-118. https://doi.org/10.18352/emlc.64

Author

Pettegree, Andrew ; der Weduwen, Arthur Timothy. / News, neighbours, and commerce : newspaper advertising in the information culture of the Dutch Republic. In: Early Modern Low Countries. 2018 ; Vol. 2, No. 1. pp. 103-118.

Bibtex - Download

@article{b3626002f2fc4cb39ec95bdc3bb863b7,
title = "News, neighbours, and commerce: newspaper advertising in the information culture of the Dutch Republic",
abstract = "The Dutch did not invent the newspaper – their genius lay, as in so many aspects of industry, in the refinement of the mechanisms of production and sale so as to maximise efficiency and profits. One of their imaginative contributions was the early adoption of paid advertising. The first advertisements appear in Dutch papers within years of their establishment, and by the middle of the century, many tradesmen and professional groups were beginning to recognise the benefit of using the newspaper to advertise their goods and services. Increasingly, too, the advertisements were mingled together with various sorts of public announcements, placed either by official bodies or private citizens: the notification of an upcoming market, appeal for help in the search for a missing child or fugitive servant, the offer of a reward for the return of lost or stolen goods. This article focuses on these public announcements; more specifically, it investigates the contribution made by newspaper advertising to the domestic information culture of the Dutch Republic. ",
keywords = "Newspapers, Dutch Republic, Advertising, Public announcements, Plague, Crime, Markets, Almanacs",
author = "Andrew Pettegree and {der Weduwen}, {Arthur Timothy}",
year = "2018",
month = sep,
day = "3",
doi = "10.18352/emlc.64",
language = "English",
volume = "2",
pages = "103--118",
journal = "Early Modern Low Countries",
number = "1",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - News, neighbours, and commerce

T2 - newspaper advertising in the information culture of the Dutch Republic

AU - Pettegree, Andrew

AU - der Weduwen, Arthur Timothy

PY - 2018/9/3

Y1 - 2018/9/3

N2 - The Dutch did not invent the newspaper – their genius lay, as in so many aspects of industry, in the refinement of the mechanisms of production and sale so as to maximise efficiency and profits. One of their imaginative contributions was the early adoption of paid advertising. The first advertisements appear in Dutch papers within years of their establishment, and by the middle of the century, many tradesmen and professional groups were beginning to recognise the benefit of using the newspaper to advertise their goods and services. Increasingly, too, the advertisements were mingled together with various sorts of public announcements, placed either by official bodies or private citizens: the notification of an upcoming market, appeal for help in the search for a missing child or fugitive servant, the offer of a reward for the return of lost or stolen goods. This article focuses on these public announcements; more specifically, it investigates the contribution made by newspaper advertising to the domestic information culture of the Dutch Republic.

AB - The Dutch did not invent the newspaper – their genius lay, as in so many aspects of industry, in the refinement of the mechanisms of production and sale so as to maximise efficiency and profits. One of their imaginative contributions was the early adoption of paid advertising. The first advertisements appear in Dutch papers within years of their establishment, and by the middle of the century, many tradesmen and professional groups were beginning to recognise the benefit of using the newspaper to advertise their goods and services. Increasingly, too, the advertisements were mingled together with various sorts of public announcements, placed either by official bodies or private citizens: the notification of an upcoming market, appeal for help in the search for a missing child or fugitive servant, the offer of a reward for the return of lost or stolen goods. This article focuses on these public announcements; more specifically, it investigates the contribution made by newspaper advertising to the domestic information culture of the Dutch Republic.

KW - Newspapers

KW - Dutch Republic

KW - Advertising

KW - Public announcements

KW - Plague

KW - Crime

KW - Markets

KW - Almanacs

U2 - 10.18352/emlc.64

DO - 10.18352/emlc.64

M3 - Article

VL - 2

SP - 103

EP - 118

JO - Early Modern Low Countries

JF - Early Modern Low Countries

IS - 1

ER -

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ID: 256579130

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