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Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry

Research output: Contribution to journalArticle


James Bezjian, Veselina Stoyanova, Peter McKiernan, R. Bradley MacKay

School/Research organisations


This paper creates a theoretical construct through the synthetization of industry recipes in the Hollywood film industry and scenario planning's intuitive logics approach. It illustrates how the incumbent-challenger paradox coupled with the industry recipes framework can provide a robust scenario narrative. Through a multiple case study approach, an industry recipe is constructed, the industry recipe factors are identified. Then the intuitive logics approach is blended with the industry recipe factors through the creation of scenario recipe factors and represented in a theoretical framework. The underlying premise of the paper purports that exploration of the industry recipes framework can help advance the intuitive logics approach through narrative development.


Original languageEnglish
Article number119777
JournalTechnological Forecasting and Social Change
Early online date8 Nov 2019
Publication statusE-pub ahead of print - 8 Nov 2019

    Research areas

  • Industry recipes, Scenario planning, Intuitive logics, Industry recipe factors, Scenario recipe factors

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ID: 262929184