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Research at St Andrews

The institutional pressures in the post-adoption use of social media: an abstract

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Author(s)

João Azambuja, Ralitza Nikolaeva

School/Research organisations

Details

Original languageEnglish
Title of host publicationFinding new ways to engage and satisfy global customers
Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsPatricia Rossi, Nina Krey
PublisherSpringer
Pages291-292
ISBN (Electronic)9783030025687
ISBN (Print)9783030025670
DOIs
Publication statusPublished - 2019

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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    Bicho, M., Nikolaeva, R. & Lages, C., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 153-165 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  2. Cheap vs. substantive CSR talk among global retailers: an abstract

    Nikolaeva, R. & Visentin, M., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 535-536 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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